FUSION TV, the Fusion Media Group’s (FMG) entertainment and lifestyle cable network, and Cheddar, the leading live digital news network, today announced a partnership that will expand the reach of Cheddar’s programming to a television audience.
Cheddar covers news through the lens of the companies and executives transforming our lives. Viewers will be able to ask questions and interact directly with Cheddar’s anchors through Cheddar.com and its iOS app. Cheddar’s daily broadcasts, which emanate from the floor of the New York Stock Exchange (“Opening Bell”) and the Flatiron Building in New York City (“Between Bells”), will premiere later this month on FUSION TV. Cheddar programming will air weekdays from 11AM to 1PM.
“Our audience craves enriching programming that shares their curiosity, sharpness, and passion. Cheddar is taking a young, conversational approach to covering news, culture, finance and technology live, every day, in unique, accessible and exciting ways. We are thrilled to have them joining our line-up,” said Daniel Eilemberg, President and Chief Content Officer of FUSION TV.
“FUSION TV reflects the diversity of voices and interests that young audiences are looking for,” said Jon Steinberg, Founder and CEO of Cheddar. “They are also a network that shares our commitment to experimentation and outside-the-box thinking when it comes to creating and delivering content, making them a great partner for Cheddar as we continue to expand our reach.”
Cheddar on FUSION TV will bring additional scale to Cheddar’s reach, which according to a recent study conducted by Market Strategies International (MSI) has already climbed to 8% among U.S. millennials (12% among 18–24 year olds) after just one year of broadcasting. FUSION TV is available in millions of homes nationwide across premium cable and satellite systems including DISH, DirecTV, AT&T U-Verse, Verizon Fios, Charter, Cox, Suddenlink, Google Fiber, among others. Channel listings available here.
Cheddar is the leading live digital news network focused on covering the most innovative products, technologies, and services transforming our lives. The network covers this news through the lens of the companies and executives driving these changes. Cheddar broadcasts from the trading floor of the New York Stock Exchange and its street level studio in the glass corner of the Sprint Store in the Flatiron Building. It is available on Sling TV, Amazon, Twitter, 60% of smart TVs in the U.S., Facebook and Vimeo.
According to a recent study conducted by Market Strategies International (MSI), a provider of audience measurement services to leading cable networks, Cheddar viewership has already climbed to 8% among U.S. millennials (12% among 18–24 year olds) after just one year of broadcasting. The average live Millennial Cheddar viewer watched 8.4 hours of live Cheddar programming in the past month, with 62% tuning in to a live broadcast weekly.
Cheddar has continued to break news via recent interviews with business and political leaders, including CEO of WPP Sir Martin Sorrell, Congresswoman Maxine Waters, Governor John Hickenlooper of Colorado, President of Goldman Sachs David Solomon, Ford CEO Mark Fields, Drybar founder Alli Webb, Senator Bob Casey, CBS Chairman and CEO Les Moonves, Ellevest co-founder and CEO Sallie Krawcheck, will.i.am, Starbucks CEO Kevin Johnson, and 2017 Masters winner Sergio Garcia.
The company was founded by Jon Steinberg, President and Chief Operating Officer of BuzzFeed from 2010 to 2014. Its investors include Lightspeed Venture Partners, Comcast Ventures, Amazon, AT&T, Ribbit Capital, The New York Stock Exchange, Raine Ventures, Altice USA, and Homebrew.
ABOUT FUSION MEDIA GROUP
Fusion Media Group (FMG), a division of Univision Communications Inc, serves young, diverse audiences with content that reflects their shared values and passions across platforms and languages. FMG’s English-language properties include two cable networks, FUSION TV and UCI’s interest in El Rey Network, as well as a collection of leading digital brands that span a range of categories: technology (Gizmodo), comedy and satire (The Onion, Clickhole), sports (Deadspin), pop culture (The AV Club), music (TrackRecord), lifestyle (Lifehacker), women’s interests (Jezebel), news and social justice (Fusion), African American news and culture (The Root), gaming (Kotaku) and car culture (Jalopnik). Other assets include Univision.com, the leading Spanish-language website for U.S. Hispanics; Univision Creator Network, a leading U.S. Hispanic focused network of YouTube channels; as well as Univision Story House, a content development and production unit, which produces original content for UCI’s portfolio of owned networks as well as third party networks and platforms. For the first quarter of 2017, FMG served nearly 90 million superfans a month across its owned, operated and partner sites.