Over the last 10 years, Lifehacker has built unimpeachable reader trust by providing useful tactics, lifehacks, and personal and professional shortcuts to tens of millions of people. Now the site is embarking on an ambitious journey about one of the most ambitious things a human being can do: becoming a parent. Fusion Media Group (FMG) today announced the launch of Offspring, a new parenting vertical from the editors of Lifehacker.

The new, highly curated editorial destination will leverage Lifehacker’s distinct voice and credibility to deliver easier, faster, and better ways of tackling issues that face parents—from newborns to elementary school and beyond. Offspring will add dedicated editorial staff while also featuring contributions from Lifehacker’s team of editors and writers.

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“Who more in need of just such advice than a parent, for whom time is critical and reams of conflicting wisdom make it all but impossible to figure out just what you’re supposed to do?” said Melissa Kirsch, editor-in-chief of Lifehacker. “Offspring takes the DNA of Lifehacker—smart solutions, delightful hacks, ingenious upgrades—and customizes it for busy parents.”

Offspring marks the second new vertical from FMG this year. In February, the editors of Deadspin and Kotaku launched Compete, a new esports vertical; Gillette® joined as its launch partner.

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Lifehacker is part of the Gizmodo Media Group, which includes includes Gizmodo, Deadspin, Jezebel, Kotaku, Jalopnik, The Root and Fusion. These sites along with The Onion, The A.V. Club and Clickhole make up the digital division of the Fusion Media Group. FMG has put the web’s most beloved brands under one roof, serving nearly 90 million superfans each month. FMG also includes two cable networks, FUSION TV and El Rey Network.