News About & From the Fusion Media Group
News About & From the Fusion Media Group

Ben Reininga Joining Gizmodo Media to Lead Video Efforts

Illustration for article titled Ben Reininga Joining Gizmodo Media to Lead Video Efforts

It was announced today that Ben Reininga is joining FMG as the Head of Video for Gizmodo Media’s collection of sites–which includes Deadspin, Earther, Gizmodo, Jalopnik, Jezebel, Kotaku, Lifehacker, The Root, and Splinter.


Ben joins FMG as the company continues to ramp up its video operation and is exploring various ways to extend the reach of its digital properties across more formats and platforms. Earlier this year FMG launched a slate of podcasts and recently premiered Car vs America, a television show produced in conjunction with the editors of Jalopnik for FUSION, the FMG-owned cable network.

“I’ve been a huge fan of these sites since I was watching Pot Psychology videos with my roommates about a decade ago. A lot has changed since then—at this company and everywhere else. What hasn’t is that the GMG sites are still a collection of some of the strongest and most unique voices out there. I couldn’t be more excited to be part of the next stage of their evolution.”

— Ben Reininga


The announcement was made by Gizmodo Media’s Editorial Director Susie Banikarim, see her note to staff below.

From: Susie Banikarim
Date: Thu, Nov 9, 2017
Subject: Welcome New Head of Video

I am very excited to share that Ben Reininga will be joining GMG as head of video.

Ben spent the summer and fall consulting to NowThis, Mashable and others—overseeing projects on emerging video platforms, including award-winning initiatives on Snapchat and Instagram.

Previously, Ben was editor-in-chief at Vocativ, where he oversaw a global newsroom of video producers, editors, and writers—and worked closely with the production company creating Vocativ’s Showtime series, Darknet. Priors also include two years as editorial director of NowThis—where he managed a newsroom of about 30 video producers in the ‘early days’ of social video—and stints at Refinery29, Huffington Post and Nerve.

Ben is a talented and driven editorial leader and an extremely effective manager. He excels at finding creative ways to connect to an audience and motivating his teams to meet any challenge. Also, and maybe most importantly, we worked closely together at Vocativ and he’s a great colleague: funny, warm and super smart. I know you’ll enjoy working with him as much as I do.

As you all know, video is a top priority for us — exploring new ways to further our storytelling and engage the communities that make GMG so special is key to our continued success. As a longtime fan of the sites, Ben will work closely with all of you in the coming months to ensure that the videos truly reflect our editorial voice across all platforms.

I also want to thank Jigar and Tom from FMG’s video ops team for stepping in to help bring the GMG and FMG teams together and leading the team as we searched for a head of video. Japhet and Brooke will continue in their respective roles as senior executive producer and executive producer. They will report to Ben.

Ben starts on November 20 and will have desks at both 2 w17th and 419 Lafayette. Please join me in welcoming him to the team.


Gizmodo Media’s collection of sites–which includes Deadspin, Earther, Gizmodo, Jalopnik, Jezebel, Kotaku, Lifehacker, The Root, and Splinter–along with The Onion, The A.V. Club and Clickhole, are part of the Fusion Media Group’s (FMG) digital network, which serves over 100M million reader each month according to comScore. FMG extends across a range of platforms with the FUSION cable network as well as its long-form development and production units Story House Entertainment and Onion Studios.

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