Fusion Media Group today announced the launch of The Takeout, a new website exploring the intersection of food and pop culture. The Takeout, a spinoff of The A.V. Club’s food coverage and born from the editorial teams at Onion Inc., will be based in Chicago. Google Chromebook will serve as the site’s launch sponsor. Follow The Takeout on Twitter.
The Takeout is the rare national food site that calls the Midwest home. Through its engaging videos and narrative storytelling, timely news coverage, plus reviews and crash course guides, the site lovingly celebrates high and low foods with equal reverence. Rather than focusing on celebrity chef culture and buzzy new restaurants, The Takeout dives deep into Americana, exploring a wide range of topics including regional fast food chains and local dishes—and through it all, The Takeout offers context to food, drinks and culture with Onion Inc.’s trademark irreverence and humor.
“Food plays a central role in all of our lives, connecting us socially and culturally, making The Takeout the perfect addition to our portfolio. With 100 million readers coming to our category-leading sites on the Kinja network every month, food was a natural place for us to expand into as we look to further serve that young, diverse, affluent audience. The Takeout builds on the success of our new sites launched around parenting, esports, and the environment earlier this year.” — Felipe Holguin, President of Fusion Media Group
The Takeout will be led by Kevin Pang, the James Beard Award-winning food editor of The A.V. Club. A five-time finalist for his writing in the Chicago Tribune and Lucky Peach, Kevin has contributed to The New York Times Magazine and Saveur, and is co-director of For Grace, the critically acclaimed documentary on Netflix that premiered at the 2015 South by Southwest film festival. Jen Sabella, who helped launched DNAInfo Chicago and grew the site to become the city’s leading neighborhood news source, will serve as Managing Editor. Sabella also served as Chicago editor of The Huffington Post and began her career as a wire reporter at the Chicago Sun-Times.
“The Takeout is the food site I’ve always wanted to read—one that’s accessible, friendly, helpful, and satiates curiosities. With our DNA rooted in The A.V. Club, we hope to bring that same level of geeky obsession to the world of food and drink culture.” — Kevin Pang, editor-in-chief of The Takeout
The Takeout marks the second new standalone site within FMG’s portfolio launched in 2017. It follows the September launch of Earther, a site dedicated to to reporting on topics and issues that impact the future of our planet, and builds on the launches of Compete, an e-sports vertical created by Kotaku and Deadspin; Offspring, a parenting vertical under Lifehacker; and VerySmartBrothas, which is now part of The Root.
Fusion Media Group (FMG) is a media company that connects with the young, diverse audiences that are shaping our future. Through fearless journalism, provoking comedy, and high-impact storytelling FMG elevates the stories and issues our readers and viewers are passionate about. FMG is one of the leading digital publishers in the U.S., serving over 100 million readers a month—more than one-third of all Americans. FMG includes some of the web’s most beloved media brands under one roof, including The A.V. Club, Clickhole, Deadspin, Earther, Gizmodo, Jalopnik, Jezebel, Kotaku, Lifehacker, The Onion, The Root, Splinter, and others. In addition, FMG produces content across a range of formats and platforms through the FUSION cable network and its long-form development and production studios, Story House Entertainment and Onion Studios.