FUSION was recognized at the 2018 PromaxBDA Awards in the Logo Design category for the rebrand of the cable network earlier this year. The PromaxBDA Awards are the world’s premier celebration of outstanding achievement in entertainment marketing and design.
In January FUSION unveiled a brand refresh with a new logo and on-air look, marking the first time the network updated its branding since launch in 2013.
The project was led internally by Nikki Baboun, Vice President of Marketing, and Adrian Saravia, Creative Director. They partnered with an outside branding agency, Sibling/Rivalry, on all elements of the brand from the new logo to the on-air graphics and promos.
The winning logo system below: