FUSION TV today announced that it is, along with more than 60 other leading companies, public interest groups, and associations, launching the Creative Thread Foundation, a non-profit organization focused on breaking down barriers of entry for underrepresented content creators and those working behind the scenes in media and entertainment. The Creative Thread Foundation was unveiled at an event in Washington D.C. today with the Congressional Multicultural Media Caucus Co-Chairs Rep. Tony Cardenas (D-CA), Rep. Yvette Clarke (D-NY), Rep. Judy Chu (D-C) and featuring FUSION TV Correspondent Kimberly Brooks.
“We are committed to moving the dial when it comes to ensuring we see more accurate representation and diversity across the media and entertainment industries, but we know that it takes more than one company to make a difference,” said Henry Louis Gates Jr., who will serve as the Chair of the new Foundation. “We are thrilled to be working with like-minded companies and nonprofits to educate policymakers on this important issue, while also amplifying the efforts of those focused on making diversity and inclusion not just a priority but the norm.” Gates also serves as the Chair of FUSION TV’s Creative Board and is Chairman and co-founder of The Root, America’s premier news site for African-Americans.
The Foundation will aim to create talent pipelines and mentorship opportunities for uncovering and promoting talent and projects that reflect the new American reality. It will also encourage coalitions of corporations, industry associations, universities, and public interest groups to work together to provide better opportunities for underrepresented creative talent. In addition, the Foundation will facilitate opportunities for sharing best practices to allow for better recruitment, retention and awareness of diverse content creators.
“Part of NAN’s basic principles include diversity, how people are projected, and who makes the decisions. Being a part of this venture with FUSION helps NAN to address and empower our community,” Rev. Al Sharpton, President of National Action Network (NAN), said in a message at the Washington event.
“As underrepresented communities, it is critical that we are involved in telling our stories across media and entertainment,” said Jose Antonio Tijerino, President and CEO of the Hispanic Heritage Foundation. “With a soon-to-be majority minority in the US, it is more important than ever that we content creators are not just consumers. The Hispanic Heritage Foundation has developed creative programs to address this issue as have other organizations, which is why Fusion’s leadership in bringing like-minded organizations together is critical.”
The Creative Thread Foundation brings together like-minded entities who share a commitment to creating pipelines and opening doors for multicultural representation, diversity, and inclusion in the media, entertainment, and related industries. Over 60 organizations have joined as founding partners and supporters including 21st Century Fox, Amazon, Asian Americans Advancing Justice, Asian & Pacific Islander Health Forum, AT&T, Black Mamas Matter Alliance, Building Skills Partnership, California State University of Fullerton, Campaign for Youth Justice, Care for Life and Limb, CBS Corporation, Central American Resource Center, Coalition for Humane Immigrant Rights, Color of Change, Computer and Communications Industry Association, Congressional Hispanic Caucus Institute, Congressional Hispanic Leadership Institute, Disney, Eastmont Community Center, El Rey Network, Entravision Communications, Entertainment Software Association, Green 2.0, GreenLatinos, Fusion Media Group, Fusion TV, Hispanas Organized for Political Equality, Hispanic Heritage Foundation, Interactive Advertising Bureau, Latino Memphis, Latinos in Information Sciences and Technology Association, Lawyers Committee for Civil Rights Under Law, Miami Dade College, Mi Familia Vota, Mnet America, Motion Picture Association of America, Multicultural Media, Telecom and Internet Council, National Action Network, National Association for Equal Opportunity in Higher Education, National Association for the Advancement of Colored People, National Association of Black Owned Broadcasters, National Association of Broadcasters, National Association of Hispanic Journalists, National Association of Hispanic Publications, National Association of Latino Independent Producers, National Council of Asian Pacific Americans, National Hispanic Foundation for the Arts, National Hispanic Media Coalition, National Hispanic Medical Association, National Latina Institute for Reproductive Health, National Urban League, Native Public Media, Nielsen, Northwest Side Housing Center, Pandora, Para Los Niños, Scripps Networks Interactive, Solutions Project, Spotify, UnidosUS, United Farm Workers, Univision Communications Inc., Urban Health Plan, U.S. Hispanic Leadership Institute, Valle del Sol, and Viacom. A full list is available at CreativeThreadFoundation.org.
Creative Thread Foundation Board Members, as well as an Executive Director, will be announced at a later date.
In May, FUSION TV made a ground-breaking announcement with the launch of the FUSION TV Creative Board. Through the Creative Board, FUSION TV has brought together passionate, marquee talent to help it identify the next generation of creators and build a pipeline of diverse talent that is representative of the diversity of our country. This announcement further builds on the network’s commitment to delivering enriching and entertaining content that authentically represents today’s America.