Gizmodo Media Group today announced the launch of The Inventory (TheInventory.com), a new consumer products site from its award-winning commerce team. The Inventory will serve as a destination for finding the best products on the internet and spotlighting the best deals on those products. The Inventory will operate on the Kinja publishing platform, which powers a network of sites that reach an average of over 120 million readers each month.
The launch of The Inventory builds on the success of Gizmodo Media’s industry-leading commerce team. In 2012, Gizmodo Media launched the daily deals roundup that would come to be known as Kinja Deals, a place for readers to discover cool new products as well as to save money on them. Since then, readers have taken advantage of the discounts posted more than 25 million times. In 2013, the commerce team started testing and curating product recommendations. Now all commerce content—from recommendations to deals—will have a home with The Inventory.
The Inventory will cover a broad range of consumer product categories including technology, home goods, lifestyle upgrades, outdoor gear and more in the form of reviews, buying guides, roundups, gift guides, and videos as well as new tentpole reader events. Kinja Deals will serve as a vertical of The Inventory and The Inventory will expand the vertical’s long-running reader-voted product series, Co-Op. The site will also have a new vertical, Points, dedicated to all things Travel and Rewards Credit Card related.
“We have established an incredibly unique relationship with our readers based on truth and trust. When our team makes a recommendation, readers have demonstrated an increased propensity purchase. With the launch of The Inventory we will be able to further leverage that authority as we expand into new categories and formats of commerce content to serve our readership in more ways,” said Ryan Brown, SVP of Business Development.
“The Inventory is a return to a focus on discovery, excitement, and curation for consumer product blogs, and proof that commerce content is just content. What will continue to set us apart is our independence and our dedication to reader service. You won’t find roundups that amount to syndicated reviews from retail sites, or articles driven by commission rates. You won’t find borrowed authority. We put every product we write about through the paces, and we only bring our readers the ones we end up loving,” said Shane Roberts, Executive Editor of Commerce.
Commerce content, including The Inventory and Kinja Deals, is created independently of the editorial and advertising divisions of Gizmodo Media Group and Univision, and helps the company’s millions of loyal, engaged readers discover, vote on, discuss, and save on the best products. The commerce team chooses every product and deal they post based on their own interest in the product, reader interest in the category, and/or the quality of the deal.