Fusion Media Group (FMG) is continuing to expand The Root, the premier news and culture site for African-Americans, with the launch of a new beauty vertical, The Glow Up. The Glow Up will be a beauty destination run by women very familiar with the inner workings of the beauty and fashion industries: Veronica Webb and Maiysha Kai.
“The Glow Up is much more than a beauty blog. It’s about black women and our talents, our versatility, depth, and grace. It’s a feel-good oasis where we can go to let our hair down, then learn how to style it when we want to put it back up again. As black women, it’s important to have these spaces online where we can truly be ourselves, unfiltered and unapologetically. The Glow Up is just that,” said The Root’s editor-in-chief, Danielle C. Belton.
Veronica Webb will be leading The Glow Up as beauty editor. A supermodel since the ‘90s, both in front of the camera and on the pages of magazines as a writer. Her stories have appeared in publications such as Interview, Paper, and Elle, as well as Details, Esquire, and The New York Times. Veronica was the first African-American woman to win an exclusive contract from a major cosmetics company, Revlon.
Maiysha Kai will serve as the managing editor of The Glow Up. Maiysha is a Grammy Award nominated singer/songwriter, plus-size fashion model, and actress. Maiysha has been a contributor to The Root and is also known for her work for Lane Bryant as well as her critically acclaimed album “This Much Is True.”
Belton added: “When we started thinking about launching a beauty blog, the first person I thought of was Veronica—she knows the business because she’s lived it. She’s really an icon in this space and she doesn’t just bring a few things to the table. She literally is the table; she’s the foundation of what is really going to make The Glow Up stand apart, and we got to team her up with Maiysha who shines as a writer and editor.”
The launch of The Glow Up caps off a milestone year for The Root: Since joining Gizmodo Media’s network of sites, The Root has moved onto the Kinja publishing platform and bolstered its editorial team, including the addition of VerySmartBrothas. The site’s readership has steadily increased, reaching an all-time high with over 14.3 million monthly uniques in September and is up over 200% year-to-date (source: Google Analytics). Last month the site brought The Root 100, its annual celebration of black brilliance, to television with a primetime special on FUSION. The Root will celebrate its 10-year anniversary in 2018.
The Root provides an unflinching examination of political and cultural news through insightful debate and commentary from both established and emerging black thought-leaders. The Root features unvarnished analysis of important issues in the black community and engages anyone looking for diverse viewpoints that are provocative, savvy, and smart. The site became a part of Gizmodo Media’s collection of sites on Kinja in January 2017. The Root was founded by Henry Louis Gates, Jr. and Donald Graham in 2008. Follow The Root on Twitter @TheRoot and on Facebook.
ABOUT FUSION MEDIA GROUP
Fusion Media Group (FMG) is a media company that connects with the young, diverse audiences that are shaping our future. Through fearless journalism, provoking comedy, and high-impact storytelling FMG elevates the stories and issues our readers and viewers are passionate about. FMG is one of the leading digital publishers in the U.S., serving over 100 million readers a month—more than one-third of all Americans. FMG includes some of the web’s most beloved media brands under one roof, including The A.V. Club, Clickhole, Deadspin, Earther, Gizmodo, Jalopnik, Jezebel, Kotaku, Lifehacker, The Onion, The Root, Splinter, The Takeout, and others. In addition, FMG produces content across a range of formats and platforms through the FUSION cable network and its long-form development and production studios, Story House Entertainment and Onion Studios. More at theFMG.com.