At VidCon, the annual convention that gathers the biggest online video stars and industry representatives, the Univision Creator Network (UCN) announced that it continues to be the No. 1 U.S. Hispanic focused multi-channel network on YouTube. Across U.S. based influencers, UCN reached 209 million global video views and 63 million U.S. video views on YouTube channels, representing a growth of 129% year-over-year.
Launched in 2015, UCN has continued to grow year-over-year in terms of network size, creators and advertising partnerships successfully reaching the fastest growing demographic - Hispanic millennials and now extending its reach to Gen Z.
“The Univision Creator Network maintains its leadership position and continues to serve as a leading platform for top Hispanic creators while also developing the next generation of stars,” said Jennifer Perri, Senior Director, Partnership Development & Multi-platform Strategy, Univision Creator Network. “As part of Univision, we are able to connect our creators with leading brands and expand their audience through linear and digital opportunities.”
UCN provides over 200 U.S.-based creators with a community of support including access to industry experts, opportunities for collaboration and the capability to expand their audiences and brands across various ecosystems—including TV, digital, radio, tentpole programming and live music and sports events.
The following digital stars recently joined the talent roster:
- Martinez Twins, Emilio and Ivan Martinez, 18-year-old twin brothers originally from Catalonia, Spain who post videos of the latest trends and viral challenges and prank videos about themselves and their friends, garnering more than 20 million video views per month.
- Nathalie Paris at 17-years-old, Nathalie has taken the internet by storm. The Colombian beauty guru has become an inspiration to her millions of followers.
- Enya, known as Enjajaja, makeup tutorials and comedic videos reach 1.7 million fans. Her sense of style and contagious humor keep her loyal fanbase excited for her next move.
Additionally, Univision provides brands with access to influencers and a distribution network across its multi-platforms. UCN has successfully created branded partnerships that are authentic to both the brand and the talent, growing its advertising partners over the last two years. Brands such as T-Mobile, Coca-Cola, Walgreens, and McDonald’s have extended their marketing efforts through influencer marketing campaigns with UCN.
Univision sponsored the Univision Creator Network Hospitality Suite at VidCon with a retro Hollywood theme celebrating the new Hollywood stars: digital influencers. More details about the Univision Creator Network can be found at univisioncreators.com.